More than a Client: When I think about Dr. Susan O'Brien, owner and practicing vet at Colorado On-Site Veterinary Services, some words that come to mind are passionate, preventative, and personable.
To say I'm an advocate of her practice would be an understatement. We've benefited from her skills and expertise on numerous occasions when our Siberian Husky, Juneau, faced adversity, illness, or ailment, and we trust her expertise wholeheartedly.
My personal experiences with Dr. Susan O'Brien's quality of care drove this project, and it brings me great joy to think that this branding project could be a part of her success.
This project was an effort to create a logo that would highlight Dr. Susan O'Brian's full-circle approach to care. She desired a mark that would be flexible enough to use with a variety of mediums and on different platforms. During our initial conversations, we talked about some of the unique aspects of her practice that help her stand out. Those details include a holistic approach to care, unique services like acupuncture and chiropractic, the option of on-site service, and her new location in Eagle, Colorado.
The unique aspects of her practice learned from the discovery phase were exciting, but proved to be the most challenging part of this branding project. I spent a significant amount of time brainstorming, sketching, refining, then circling back to the drawing board to ensure my direction and concepts were clear.
Beyond her extensive knowledge and holistic approach to animal health, Dr. Sue has an innate ability to put you at ease, even when explaining a difficult diagnosis or challenge that your pet faces. She explains things clearly, with compassion, and her approach and advice always comes comes wrapped with genuine care for your animal.
My personal experiences with Dr. Susan O'Brian's quality of care is what drove this project, and it brings me great joy to think that this branding project could be a part of her practice's success.
"If you can't explain it simply, you don't understand it well enough." Albert Einstein. Just before moving into the business card design, the client e-mailed me a great idea. What if the specific services I offer, connect to the footprints from the logo?
This idea proved to be a simple, consistent, and effective way to communicate more information using less.