Conclave 2015

Client: Convention Industry Council (CIC), Washington D.C. 
The Conclave is the only annual event exclusive to CMPs, and the CMP program celebrates 30 years in 2015—making this a huge year for the annual Conclave event. 

Goals: The client's goals for the Conclave were two-fold; (1) Increase attendance from meeting professionals who hold a current CMP designation. (2) Generate enough buzz and interest to entice non-CMPs to sign up for the CMP program, to become eligible for the Conclave event. 


Challenges: This year's Conclave is in Reno-Tahoe USA. Historically, Reno is viewed as a tired gambling town. Reno-Tahoe, however, is an up-and-coming, but not yet a popular host destination. During our initial conversation, the client explained why the location may pose a challenge: "Meeting planners don't flock to Reno for their next big event . . . in fact, it's not on their radar as an option. We're afraid that the location's obscurity will deter some CMPs or prospective CMPs from attending the event. This industry tends to judge locations harshly, so we'll need to showcase the new Reno-Tahoe in an exciting way."

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