Client: Convention Industry Council, Washington D.C. The CIC exists to facilitate the exchange of information within the meetings, conventions, and exhibitions industry. CIC's members represent more than 103,500 individuals and 19,500 firms and properties involved in the meetings, conventions and exhibitions industry.
They contacted me in July of 2014 after recognizing that their entire output of marketing materials wasn't keeping up with the industry standards, making them look outdated in an industry that's known for evolution and improvement. I asked about any specific brand standards or elements that they desired to keep the same. They had standard logos in place, but all other elements would need to shift with each marketing piece. They explained to me that a new goal for everything they send out is that it reflects the specific event, target audience, or promotion—the CIC logo is always a secondary element, present, but in no way does the CIC branding control the final look.
Target Audiences: Industry Professionals in the Conventions and Meetings Industry, including the planners (Certified Meeting Professionals), and also the hosts (cities, venues, and convention centers worldwide).
Promotional Displays for the Convention Industry Council's Hall of Leaders Celebration in Las Vegas, Nevada. October 2014
Direct Mail postcard promoting the CMP-HC Certification, a Certified Meeting Planner distinction that is specific to Healthcare Professionals.
Direct Mail promotion for the Hall of Leaders and Pacesetter Awards nominations. The goal was to raise awareness amongst CMPs and other industry professionals about the awards, and entice them to nominate a colleague.