Harvesting Thanks / Issue 66

Seasonal Content with Legs.

The challenge we faced in Issue 66 was overall content diversity. The exclusive content had to transition from Thanksgiving, through the holidays and beyond, to ensure that all customers had a relevant opportunity to utilize the timely content. Furthermore, our customers (senders of ALM) and their recipients span the U.S. with a melting pot of different backgrounds. Because of this, the content also had to be versatile for anyone, in any region—no matter how or where they celebrate. 

As the Art Director and Project Manager, I kept the team on track with deadlines and goals, ensuring all content created was a piece of a bigger picture solution to this issue's challenge. Additional roles were as a copywriter and graphic designer; building, writing, and designing the layouts for the exclusive content. 

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