Client: Alabama Media Group
Roles: Art Director, Layout Designer, Copywriter
Alabama Media Group needed a Media Kit created to increase awareness and improve communication about their audience reach, capabilities, and marketing offerings. When we began the project in April 2016, I had been working with the client very closely for about six months on a variety of marketing, promotional, and internal materials. This background with both the client and their industry and offerings helped guide the direction of this media kit. I dipped back into archived projects, notated feedback and preferences, and reviewed collections of artwork and graphics that I created throughout our relationship. With an arsenal of ideas, knowledge, and inspiration, I was eager to get started sketching the foundations for the spreads.