Urban Farming of the Future

A startup company based in Las Vegas (at the time running under the name GreenCo) approached me to create a new brand identity. Though the company was in its preliminary stages, they recognized the value of having a solid visual identity in place from the beginning. 

Our initial conversation was jam packed with information. We discussed topics like Hydroponic Growing, proprietary water filtration, microbes, and hydroponic greenhouses, and I'll be the first to admit that the information was rather advanced and hard for me to understand at first. 

Complexities aside, the mission was clear; to supply locally grown, quality food that's affordable and sustainable. Their system increases quality and growth volumes that surpass even traditional farming, all while using less water and little to no electricity. Both company and concept aligned with my values—I was eager to get started.

Hide Content